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Marketing Production Department
Copywriter
January 2025 – September 2025
As a copywriter at Comarch, I created and edited content to support marketing activities and brand communication in both English and Polish.

Although, I worked at Comarch for a few months, I had the opportunity to contribute to over 40 projects and I prepared over 100 other materials. This role enabled me to combine my linguistic and creative skills with my teamwork abilities and openness to different forms of communication.
Responsibilities
My responsibilities included writing articles, film and animation scripts, white papers and case studies to support the company's creative and promotional activities. I produced texts on a wide range of topics, from marketing and informational to creative animation scripts and specialist white papers.

Furthermore, I created content for the company website and social media profiles, primarily on LinkedIn. This involved developing concepts for posts, including the text and ideas for banners and carousels, which were then passed on to graphic designers.

In addition to creating content from scratch, I regularly translated texts from English to Polish and vice versa. I translated a variety of materials, including tutorials, articles, posts, scripts, policies, documentation and instructions.

I had the opportunity to work as a camera assistant on video productions for the CUG 2025 project, as well as on film sets for external partners.
Feedback from colleagues
[...] Karolina joined us as a copywriter in November 2024. From her very first days at Comarch, she has provided me with concrete, substantive support and, most importantly, since completing the onboarding process, she has been performing her tasks completely independently [...] She has produced both substantive and analytical content requiring research skills and cooperation with engineers, product owners and developers (e.g. white papers, specialist articles and documentation), as well as creative content (animation scripts and campaign copy). Karolina is independent, reliable and detail-oriented. She shows initiative and is eager to learn. She has excellent social skills, which makes her a pleasure to work with – she plays for the team, not for herself. She is a wonderful colleague, attentive to those around her, with enormous empathy and a willingness to support [...]

Magdalena Bryja

Selected published content

Articles

Series of articles Customer loyalty across generations

Customer loyalty across generations – exploring preferences and approaches of Gen Z and young Millennials
https://www.comarch.com/trade-and-services/loyalty-marketing/blog/customer-loyalty-across-generations-gen-z-and-young-millennials/
Customer loyalty across generations – exploring preferences and approaches of Millennials and young Gen X
https://www.comarch.com/trade-and-services/loyalty-marketing/blog/customer-loyalty-across-generations-millennials-and-gen-x/
Customer loyalty across generations – exploring preferences and approaches of Gen X
https://www.comarch.com/trade-and-services/loyalty-marketing/blog/customer-loyalty-across-generations-exploring-gen-x/
Customer loyalty across generations – exploring preferences and approaches of older Baby Boomers and young Silent Generation
https://www.comarch.com/trade-and-services/loyalty-marketing/blog/customer-loyalty-across-generations-baby-boomers-and-silent-generation/
Generational Marketing: How to Target Millennials, GenZ, and Other Cohorts
https://www.comarch.com/trade-and-services/loyalty-marketing/blog/generational-marketing-how-to-target-millennials-gen-z-and-other-cohorts/

Translation of an article for the Comarch portal on the ITwiz 2025 ranking

Content for the campaigns

White paper Future of Digital Farming

Production (assistant cameraman)

A series of promotional videos

IT Outsourcing & Managed IT Services Trends – Paweł Wojas | Comarch
https://www.youtube.com/watch?v=UyEjKJzmbpA
IT Outsourcing & Managed IT Services Trends – Keeping Skilled IT Staff | Comarch
https://www.youtube.com/watch?v=n0c6ITb-MYQ

Recording of some twenty interviews in the Loyalty Personality Quiz series

Instant Rewards, Real Talk: Fionna Ronnie on Loyalty Personality Quiz
https://www.youtube.com/watch?v=jhVsD3pcDxU
Loyalty, Values, and AI: Shirley Palmer on Loyalty Personality Quiz
https://www.youtube.com/watch?v=3jdnQLO2zZ4
Surprise, Delight, Repeat: Amanda Cromhout on Loyalty Personality Quiz
https://youtu.be/qWtIIjBMYFM?si=nDxH53keVG3Qjz72

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